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Three Best Car Brand: Toyota Still Number One


Tiga Merek Mobil TerbaikToyota, Ford and Honda re-elected as the three best brands in the United States based on a survey of non-profit Consumer Reports magazine (CR). All three managed to maintain the achievements of last year. Only, they pocketed the difference in value which is very strict with the other competitors.

Chevrolet for example, only two points adrift of Honda, in one after another Mercedes-Benz, BMW, Volvo, Cadillac, Lexus and Tesla in the top 10. Although Toyota is top with 147 numbers have fallen 16 points from a year ago, so are Ford and Honda down 21 and 27 points.

"Dramatic events that occurred in the automotive industry seems to affect the consumer point of view on each brand. Increased gasoline prices and economic wounds encourages consumers prefer products that are cheap and reliable maintenance," beber Jeff Bartlett, Deputy Editor Automotive in CR , as reported by autonews.

In the distended position occupied Saab - which last December announced bankrupt - with five points. Meanwhile, Fiat, Mini and Mitsubishi both have seven points.

The survey was conducted from 1 to 5 December 2011 on a total of 1702 readers who have at least one car at his home. Assessment based on brand awareness and giving consumers the portion on the newcomer brands such as Fiat, Fisker and Tesla. This survey has claimed 95% accuracy rate and 2.4% doubt.


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Toyota Adds Investment in Indonesia


Toyota Tambah Investasi di IndonesiaToyota Motor Corp. (TMC) will invest Rp 1.3 trillion to increase car production capacity of 230,000 units per year so, from 2013. With the addition of new investment, Toyota's total investment in Indonesia reached Rp 4.1 trillion.

"TMC has agreed to add more capacity by 50 thousand units per year in Indonesia," said President Director of PT Toyota Astra Motor (TAM) Johnny Darmawan, as quoted by Antara.

Earlier last year, TMC President Director Akio Toyoda has submitted additional production capacity of PT Toyota Motor Manufacturing Indonesia (TMMIN) from 110 thousand to 180 thousand units per year, with an investment of around Rp 2.8 trillion.

"This is an additional investment, because TMC saw the Indonesian market that continues to grow," said Johnny who is also vice president director at TMMIN.

With these investments, he estimates at the end of 2013 the total production capacity TMMIN reached 230 thousand units per year. Meanwhile, in late 2012 or early 2013 TMMIN production capacity reached 180 thousand units per year.

Johnny said that in addition to increase investment in Indonesia, TMC also increase investment in Thailand. "Thailand and Indonesia will be Toyota's large production base in Asia Pacific," he said.

He said the addition of the new plant is intended to meet Indonesia's domestic market demand continues to increase, in addition to exports.

"Right now Toyota has not been able to meet the entire demand for cars in Indonesia. We are still short of supplies, despite having helped Daihatsu (for production of Toyota Avanza and Rush)," Johnny said.

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Three Best-Selling Model in Indonesia


Tiga Model Terlaris di IndonesiaThree of the ten best-selling model in Indonesia during 2011 is a product of Toyota's and master the 27.1% national market share. These results indicate the magnitude of consumer confidence in the Toyota brand.

Based on data from Gaikindo (Gabungan Industri Kendaraan Bermotor Indonesia), three Toyota models ranked the top ten best-selling model is the Toyota Avanza, Toyota Kijang Innova and Toyota Rush.

Toyota Avanza send 162,367 units to its customers over the past year or controlling 18.2% share of the national market. Toyota Avanza as well as a best-selling model in Indonesia, repeating the same feat last year.

Toyota Kijang Innova is positioned third with sales of 54,763 units or control 6.1% national market share. While Toyota Rush is positioned on the top ten with sales of 25,012 units or 2.8% of national market share.

Toyota also be the brand most widely placing the model in the top ten national sales. In addition there Daihatsu Toyota (Xenia and Gran Max), Mitsubishi (Colt Diesel and L-300), Suzuki (Carry and APV) and Nissan (Livina Series).

Ten best-selling model that controls 40.2% total market share or reach 359,176 units. The remainder is divided more than 10 other brands.

2011 is so important milestone for Toyota's business activities in Indonesia as well as national automotive industry. Over the past year, Toyota managed to meet the demand for 311,090 units consisting of 310,674 units and 416 units of the Toyota brand Lexus brand. Increased 10.8% from 284 thousand units in 2010.

At the ASEAN regional level, this year for the first time Toyota Indonesia to sell more than Thailand, as well as a number one in Asean. At the global level, for the first time in Indonesia also ranked fourth, under the United States, Japan, and China.

National automotive industry is also experiencing significant growth with record sales of 890,410 units this year.


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Toyota New Alphard: Experience the Majesty Delight


Toyota New Alphard: Persembahan Terbaik Pembuka Tahun 2012After going through the year 2011 which is full of twists, finally we arrived together at the opening of 2012. For Toyota, the year 2011 is full of challenges and trials, including the earthquake and tsunami in the early half of 2011 and floods in Thailand. However, together we have been able through the year 2011 with a well and posted sales of 310.674 units scintillating. Toyota grateful for all the achievements and accomplishments that have together achieved during the year 2011, as well as share their hopes in 2012 could be a better year than years past.

During the year 2011, Toyota has offered a line of superior products for customers, among others, New Hilux, New Fortuner, Grand New Kijang Innova, All New Avanza Veloz, as well as New Avanza. A series of offerings is then led Toyota won numerous awards, as well as a record which is the highest sales figures. Although the year 2011 is full of temptations, but Toyota is grateful to have got through with flying colors through a variety of precious achievement.

"Toyota is grateful, that in 2011, where many trials come off, have succeeded equally well bypassed. Toyota has achieved a record high sales figures of up to 310.674 units, up 10.7% of sales year in 2011, some 280.680 units. This is a very positive achievement given the conditions of 2011 in which we try to meet customer demand amid limited supply, "said President Director of PT. Toyota Astra Motor, Johnny Darmawan.

"This can be achieved thanks to the support of all parties, including customers and communities. Toyota's big hopes for the year 2012 may be a better year than previous years, and Toyota also wants to start in 2012 with a good start, "he added.

In line with the hope to initiate in 2012 with even better, it opens in 2012, Toyota presents one of the best offerings for users of Toyota, the Toyota New Alphard. New Alphard has become one of the options premium, with carriage-style luxury, to indulge its users. New Alphard comes in a figure that is more progressive (getting in front), luxurious (luxury), and powerful (power), providing an increasingly sophisticated refreshment of the figure of "the royal carriage".

In terms of exterior, Toyota New Alphard presents the evolution of the firm and luxurious exterior to menojolkan powerful side (power), and class (high-class image). Front display that looks more aggressive with the changes in the front bumper more edgy with a clear line, and front grille that gives firm and strong, fitted chrome molding on the hood, and a new look at the fog lamp. Powerful impression (in power) highlighted through design and new alloy wheel size 17'. Rear view presents a luxurious and spacious with a new design rear license garnish and reverse lamp.

Interior Toyota New Alphard emphasizes the impression of class, luxury and prestige that characterizes Toyota Alphard. Interior design and new colors for darker wood panels, placement of buttons on the shoulder sliding and reclining front seats to be part of the changes on the interior side.

Placement of Premium speakers to highlight that define luxury New Toyota Alphard. Use of Focal Premium Speaker improve the quantity and quality of the audio for the passenger cabin evenly kesuluruhan Toyota New Alphard. Focal Premium speakers are used has Beryllium inverted dome tweeter, one of high quality material that produces audio quality is more crispy and clear.

Toyota New Alphard comes back in 4 colors, Super White Pearl, Silver Metallic, Pearl Gold Crystal Metallic and Black Metallic.

Besides Toyota New Alphard, Toyota also completed the initial shock of 2012 is by presenting a program aftersales "service car wins prize", where customers are served at the official Toyota workshop between January - March 2012 are entitled to enter the lottery with prizes: 1 All New Avanza Veloz, 3 New Avanza, 40 Samsung Galaxy Tab 16GB, Apple Ipod Touch 40 4GB, and 400 Blackberry Gemini. In addition, to optimize service for customers, Toyota extended the Free prorgam Fees for new vehicles is 4 years or 50.000 miles.

"Toyota's hopes, a series of attractive offers from Toyota could be the start of opening a good year for Toyota customers, and also be an appreciation of the loyal Toyota customers," concludes Johnny Darmawan.


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This blog is not the official site of PT. Toyota Astra Motor. This blog is a personal blog of Teguh Kurniawan, as Toyota salesman, is intended as a media of information, promotion, and publicity on the internet.