Toyota Avanza remains the best in the segment MPV and the Toyota Yaris to be the best in the Medium city car segment. Both won the same award in 2011.
"Efforts to provide products and services to customers who have made Toyota received appreciation from various parties and activities are monitored marketing through social media. An achievement of Toyota Avanza and Toyota Yaris, which can sustain achievements ever achieved last year, "said Rouli Sijabat, Public Relations Manager PT. Toyota Astra Motor.
The Digital Marketing Award is intended to encourage brand owners and corporations to recognize the importance of monitoring consumer conversations in social media. The award is judged on the basis of the results of a study conducted MediaWave based assessment factors and good opinions circulating among social media.
Assessment methodology used is to monitor the mention to the brand. Mention the positive and neutral will add assessment, and mention the negative will decrease, so that when the positive more than the negative mention, you will get positive results. The positive results were the best highest.
This award adds to a long list of awards Toyota. Previously, Toyota won the Top Brand for 3 products; Toyota Yaris, Toyota Kijang Innova and Toyota Avanza, from Frontier Consulting Group and Marketing Magazine.
Meanwhile, in the arena of IIMS 2012, Toyota won 5 awards New Wave Marketeers Award 2012 and the first award at the Indonesian Best Brand Award (IBBA) 2012. Following 6 prestigious awards as well as in Indonesia Car Lifestyle Award (ICLA) 2012.
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