Toyota back to repeat the success of previous years in the same event, 5 (five) Toyota automotive product again was awarded the Reader's Choice Award Autocar (ARCA) in 2012 which was held Autocar Magazine Automobile. In addition to products, ARCA 2012 also gave special recognition to Public Relations (PR) Team PT Toyota-Astra Motor (TAM).
Fifth Toyota automotive products which won the 2012 ARCA awards are as follows: Toyota Alphard back into the category of Favourite Luxury MPV. Toyota Alphard is at the beginning of 2012 has just launched the latest version of the event to repeat the success of this statue in 2012. As of February 2012 is a market leader Toyota Alphard MPV 4x2 Luxury with total sales of 150 units by the end of February 2012 and a market share of 38.7%.
In the Compact MPV category, Toyota Avanza is still the favorite choice of readers of Autocar magazine. The phenomenal until the month February 2012 was still as sturdy as 4x2 Small MPV market leader with sales of 30 634 units and 56% market share back to repeat the success of last year at the same event in ARCA.
In class Sedan, Toyota this year won two awards in ARCA event, Toyata Corolla Altis and Camry respectively became the favorite in the category Medium and Large Saloon Saloon. The second product of Toyota's flagship sedan in this segment, while also still the market leader in segmentnya respectively. Corolla Altis to the first two months of 2012 this had become the market leader with a market share of 90% and sales by the end of February last year amounted to 230 units (whole sales). While the Toyota Camry and February is still the market leader with 71.2% market share and total sales during the first two months of 2012 amounting to 513 units.
In addition to success in the MPV market and also Sedan, Toyota Rush also managed to emerge as a representative of the SUV class winner at the 2012 ARCA event to be a favorite in the small SUV category. Today was the Toyota Rush is still a solid medium SUV 4x2 market leader after the end of 2012 had sold more than 5.849 units and lead the market in this class with a share of 42%.
"Thanks to the community and the customer loyalty and confidence in Toyota products. This is reflected in the positive response in the survey results for Toyota products in the event Autocar 2011 Readers Choice Award," said Joko Trisanyoto Marketing Director of PT. Toyota-Astra Motor.
Autocar Award at the organization this year entering its sixth year, and is a form of appreciation of the world's automotive products using pure parameters of the customer voice. Autocar Award also give some special recognition outside of the product, including activities, and technology profile of the automotive world.
Repeating his success in 2010 and 2011 and then, Toyota Team for the third consecutive title again Automotive PR Team of the Year, completing a series of customer appreciation form Autocar Award for Toyota in 2012.
Overall in 2012 until the end of February, Toyota managed to score a total of 62.747 unit sales increased 18% from the same period in previous year. Of these keberhasilnya Toyota managed to retain its position as the leader of the Indonesian automotive market with a market share of 38.6%.
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